Choose a supported structured-data type.
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Schema Generator
Generate JSON-LD for Organization, LocalBusiness, Article, Product, Service and Person.
HOW TO USE IT?
Schema Generator — what does it do?
Generate JSON-LD for Organization, LocalBusiness, Article, Product, Service and Person. This tool focuses on one SEO task. Consider the results alongside your website’s overall technical context.
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Schema Generator: what does it do?
Generate structured-data markup for a supported entity or content type.
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Identify important signals with schema generator.
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Review actionable findings before changing your website.
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Structured data must match visible content and cannot guarantee rich results.
DETAILED GUIDE
How to use Schema Generator effectively
Choose a schema type that matches the page
Organization describes an organization, Article describes editorial content, and LocalBusiness is intended for an eligible local business. Pick the most accurate supported type rather than adding unrelated properties just to fill a form.
Generate truthful JSON-LD
Enter the visible name, URL, description and any type-specific fields. Only include facts supported by the actual page and avoid invented reviews, ratings or prices.
Validate before publishing
Add the resulting JSON-LD to the intended page and test it with Google Rich Results Test when the type is supported. Valid JSON-LD does not guarantee a rich result or better rankings.
HOW TO USE
Get started in 3 steps.
Fill in accurate details and generate the markup.
Validate the output and confirm it matches the visible page.
FREQUENTLY ASKED QUESTIONS
Common questions about Schema Generator.
What does this tool check?+
Generate structured-data markup for a supported entity or content type.
Does a successful check guarantee higher Google rankings?+
No. This tool reviews one aspect of a site. Rankings depend on many factors, and a valid technical signal does not guarantee indexing or rankings.
What should I do after checking?+
Validate the output and confirm it matches the visible page. Structured data must match visible content and cannot guarantee rich results.